Bet Fanatics

TV Commercial

ILoveDust

the challenge

Crafting a Dynamic TV Commercial in Just 2 Weeks with 3D/2D Animation

Creative director mark graham | art director greg wade | Lead motion designer Amack studio | Motion designers johanna boyce Tom morgan | graphic designer clark spencer

creative process

Fast paced creation.

After the client handed the project over to ILoveDust, we had to start from scratch. We began by quickly developing a storyboard to outline the concept and understand the direction of the project. The client's primary goal was to depict various sports coming together in the Fanatics Stadium. Simultaneously, we explored 3D and 2D sports animation references on platforms like Instagram, Behance, and Pinterest to inspire and guide our design direction.

With this foundation, we conducted a series of experiments in After Effects and Cinema 4D, ranging from typographic animations to texturing and modeling 3D sports elements. Given the tight timeframe, we refined these experiments to the highest possible standard. Ultimately, we combined these sequences, guided by our storyboard and the client's initial script, to achieve the desired final result

The result

selected projects